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Facts Summary for Hinge

Owner:

Hinge Inc. (which is owned by Match Group, which is owned by InterActiveCorp (IAC))

Headquarters:

New York, NY, United States

Business Started:

2012

Brands & Partnerships:

Hinge

Employees:

30 [2018 #5]

Main Service Areas:

United States, Canada, United Kingdom, Australia, International

Service Available Via:

iOS and Android

Number of Members since Launch:

NA

Number of Active Members:

6 million per month [2020 #9]

Number of Paying Members:

400,000 [2020 #9]

Hinge History Summary

Plus Size Dating In White Center Washington Nj

The Hinge dating service was founded by Justin McLeod in 2012. It launched their app early in 2013 for Washington DC only on iOS. The app quickly expanded to other cities in the United States and by the summer of 2017 it finally came to Android phones and was available internationally as well including Canada and the United Kingdom. Originally Hinge required Facebook to create an account and to find matches for members (the app would connect members with friends of friends). With the issues Facebooks had with privacy in early 2018, by the summer Hinge allowed users a second option for creating an account by using their mobile phone number instead.

In 2016 Hinge released their biggest update to their app yet including a rebrand as well. Too differentiate themselves from their biggest competitor Tinder they removed swiping, timers on matches and other features. They wanted users to engage each other immediately similar to social media and allowed users to respond to profile questions and leave comments. To start an actual conversation users still needed to show mutual interest in each other. With the new release Hinge also introduced a subscription fee for an upgraded membership which includes features not available on the free account.

There was big news for Hinge in 2018. Match Group announced it had purchased a 51% stake in Hinge and had the option to buy the remaining shares within the year. This happened by February of 2019 when Match Group announced that they now had acquired 100% of Hinge.

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Hinge Facts By Year

2021

• General Information
  • In December of 2020 Hinge added some new features to help users connect with matches who spark their interest, and to help them engage in conversation. The main new features are called Standouts and Roses. Both are an extension of Hinge’s “Prompts” feature. Standouts organizes matches in users’ feeds so that those who seem most compatible show up first in the queue. Roses works in conjunction with Standouts, in that users are able to send a Rose to someone to get their attention, rather than just swiping and waiting for a response. [1]
  • Hinge adds new visuals to their app including hand-drawn illustrations of people, dogs and plants in a color palette of purple, green and red. These illustrated characters will also offer users prompts and tips for starting conversations . [1]

References

2020

• General Information
  • Hinge launched an online store selling Hingie-related products (the Hinge mascot). Products include t-shirts, s'mores kit, bath bomb, and jewelry (plus lots more). More products will be added for sale in 2020. [1]
  • The Hingie mascot has more than 150,000 followers on Instagram and is growing faster than Hinge’s official account. [1]
  • Since the launch of the Hingie marketing campaign (in April 2019), the Hinge app has seen a 47% increase in monthly downloads and an 18% increase in users deleting the app because they found a partner. [1]
  • Hinge will be getting several new safety features this year. This includes a panic button for users to be used in emergencies, photo verification for profiles, the ability to detects inappropriate messages sent by users, and an updated in-app Safety Center. [2]
  • In April Hinge released the Date From Home feature. It allows a member to choose whether or not they’re ready to go on a virtual date with another member. If they say Yes and the other member says Yes, then they both will be notified by Hinge that a date has been agreed on. The members can then use Facetime, Zoom or another similar video meeting tool to conduct the date. [4]
  • Hinge has officially launched Hinge Labs, the first in-house research group to study online dating behaviors beyond just surveying dating app users. [5]
  • Hinge Labs released a study looking at video chatting and dating and found most users find video chat a good way to meet someone and plan on using it even after the threat of COVID-19 passes. [5]
  • Hinge plans to launch in-app video calls to all users this summer. [5]
  • The Hinge service crashed on August 20 and was inaccessible for about 30 minutes. Once it came back online and users where able to login, they found that some of their information like matches where missing (and various other glitches). By the next day everything appeared to be fixed and the data seemed to be fully restored. [7]
  • Hinge released a study about Ghosting and found people are ghosting less often during the pandemic and are connecting 17% more. [8]
  • “Hinge-banking” is the practice designed to encourage voter participation. It is twist of words on phone banking. It is when you use dating apps to reach singles to ask them about their voting plans. [10]
  • Hinge has partnered with popular taco chain Chipotle as well as Uber Eats to offer a new “Cuffing Season” menu and delivery service for daters. [12]
• Finances
  • Downloads of Hinge grew over 100% year-over-year (from 2018 to 2019) and revenue increased by approximately 400%. [3]
  • Of all the dating apps in the App Store and Google Play, Hinge earned the 10th most revenue overall in May of 2020. [6]
  • Hinge plans to triple revenue in 2020. [9]
  • Hinge currently has 6 million monthly active users and about 400,000 subscribers. [9]
  • Hinge feels they will likely reach about 63% the number of Tinder subscribers at scale, but should be able to monetize those users at a much higher rate. [9]
  • Hinge performed well in Q3 of 2020. Subscriptions overall are up 82% and revenue has grown more than 200% year-over-year. [11]

References

2019

• General Information
  • Hinge tapped art and design company Society6 to create a line of limited edition Hinge branded Valentine’s Day cards. [2]
  • Hinge has a new marketing campaign called 'Designed to be Deleted'. [5]
  • Hinge has updated their app with a cleaner design with lots of white space. [5]
  • U.S. Presidential candidate Pete Buttigieg is the first candidate to have met his spouse on a dating app. The app was Hinge. [6]
  • Hinge has seen a 30% increase in gay memberships since April 1st, around the time the rising star mayor of South Bend Indiana disclosed he used the app to meet his husband. [7]
  • Hinge has partnered with activist organization Rock the Vote in anticipation of the 2020 Presidential election. Hinge announced that it would be donating one dollar for every “like” the post receives on Instagram, up to $50,000. [8]
  • Hinge has launched a new dating lab called 'Hinge Lab'. [9]
  • Instead of looking at user engagement, new features are tested for whether or not they lead to more dates. [9]
  • Hinge's fastest-growing demographic is people aged 22 to 26. [9]
  • Hinge users arrange 200,000 dates a week, which translates to a date every three seconds. [9]
  • Before Halloween, Hinge launches a new podcast called “Ghost Stories.” The podcast aims to understand why people ghost. It features real-life participants. [10]
• Members
  • Hinge reports its members’ activity increased by 22.5% on 'Dating Sunday', which is the first Sunday of January. [1]
  • 83% of Hinge members are interested in partners who care about politics. Half of Hinge members have skipped voting in at least one general election. [8]
  • 81% of Hinge users aren’t fully confident they’re putting their best foot forward. [9]
• Finances
  • Match Group acquires 100% of Hinge. [3]
  • Of all the dating apps in Google Play, Hinge earned the 9th most revenue in quarter 1 of 2019 (it did not place in the top ten for the App Store). [4]

References

65 Plus Dating

2018

• General Information
  • Your Turn is a new Hinge feature that gives a tiny-but-effective nudge to remind you that someone is waiting to hear back from you in a conversation. In early tests, the feature was found to reduce ghosting by 25%. [1]
  • If you delete your Facebook account you cannot access Hinge. [2]
  • Hinge has launched a new feature called “Most Compatible” which uses machine learning to generate better matches for its users. [4]
  • Since 2016 Hinge has seen 400% growth in the number of users. [4]
  • Hinge has 30 employees. [5]
  • 75% of first dates for Hinge users turn into second dates. [5]
  • In the New York Times wedding section Hinge is the number 1 mentioned dating app. [5]
  • In June Hinge removed the requirement to use Facebook to log into the app (both iOS and Android). A phone number can be used for verification. [6]
  • 90% of Hinge members said their first date was great, and 72% expressed desire to go on a second date. [7]
  • Hinge released a new feature called 'We Met'. It allows two matched members to privately confirm if they actually went on a first date and share how the date went. This information will be used to suggest better matches. [7]
  • The long-term plan is to make Hinge the anti-Tinder. [9]
  • Hinge partnered with the popular Mexican food chain Chipotle to offer free burritos for its users from December 13-31. [10]
  • Hinge found that those using the word “Chipotle” were 2.4 times more likely to have a conversation with another user. Using the word “queso” in your profile led to 70 percent more likes, and specifically mentioning “chorizo” led to more dates than any other Chipotle foods. [10]
• Finances
  • Match Group announced it has acquired dating app Hinge. [3]
    • Match first started buying shares in Sept of 2017 and now has 51% stake.
    • Match Group has the option to buy the remaining shares within the next year.
  • Hinge offers a dating stipend for employees along with weekly catered breakfasts and lunches, unlimited annual leave, and exercise benefits. [5]
  • Marketing costs are expected to rise 20% for Hinge. [8]

References

2017

• General Information
  • Hinge is beta-testing a new app called Audrey, which automates the online dating process by selecting matches that should interest you and sending introduction messages. The proposed cost for the app is $99 per month. [1]
  • Hinge launches a new digital magazine called IRL (In Real Life) about online dating and relationships. [2]
  • IRL currently has six columnists on staff, including a marketing pro, a sex educator, a social media influencer, and a relationship coach. [2]
  • Hinge is offering to pay for the wedding of the first Bachelor contestant to meet a future spouse over its app. [3]
  • Starting on July 11, the Hinge app will be available for Android. Hinge estimates that the Android app will increase usage by about 30%. [4]
  • Hinge users can now upload existing videos from their phones or Facebook and Instagram accounts. [5]
  • For a limited time Hinge is offering free gifts from its “Milestone Marketplace” when a couple who meets over the app hits certain relationship milestones. [6]
  • For a limited time Hinge had an app called Matchmaker which was designed to let you pair up your pals who are already on the normal Hinge dating app. [7]

References

2016

• General Information
  • In November of 2015 Hinge added a feature where users had to respond to a new match within 24 hours or they would disappear from their match list. This feature has since been updated. Users are now required to make contact with matches within a 14-day period. [1]
  • Hinge new feature called Story Cards helps users initiate conversation by letting them answer yes or no to “life experience” questions. So far it has increased conversations by 20%. [1]
  • It is rumored that Hinge will become a paid service soon. [1]
  • Users have started to leave the app and have given it a 1.5 star rating on iTunes. Hinge is updating the app to address this. [3]
  • Hinge has 24 employees. [3]
  • In October Hinge did a complete overhaul of the app and a rebrand. [4]
    • There is now a $7 monthly fee.
    • Hinge has removed swiping, timers, and games. The new Hinge app is designed to better promote meaningful connections.
    • Users now engage with each other immediately (like on social media). They can like a photo, leave a comment, or respond to questions.
    • When you engage with a profile, you show up in their impressions sections. If there’s mutual interest, you’ll see a ‘Connect’ button and can start a conversation.
  • Hinge was working on the new app for a year. [5]
• Members
  • Response rates are 36% higher on Sunday evenings compared to any other day of the week. [2]
  • Couples who met on Hinge messaged an average of 16 people before finding their matches. [2]
  • On average, couples who met through Hinge messaged for 3 days and swapped 25 messages before giving their phone numbers to their partners. [2]
  • 80% of the couples who met on Hinge listed their education and job. [2]
  • Couples who met on Hinge went on 4-5 dates on average before meeting their significant others. [2]
  • Connections turned into full conversations at 5x the rate of the old app, and users exchanged numbers at 7x the rate. [5]
  • Early Hinge members can now choose a new Basic Membership that’s free forever. [6]
  • Users of the new rebranded version of the app are 9x more likely to exchange numbers and 71% of legacy members migrated to the new app on launch day. [6]

References

2015

• General Information
  • During an east coast snow storm, that day Hinge had an average of 4.75 logins per user. This is a record and a 22% increase on average overall for a Monday. [1]
  • Hinge doesn’t allow you to delete your account from your phone app, but only from the website. [3]
  • In a new update users are encouraged up front to include their intentions for using the app (relationship, date, or hookup). [4]
  • In a survey Hinge found 63% of users are looking for relationships, 33% for dating, and 2% for hook-ups. [4]
  • A new feature called HingePerks offering discounts and contests for things like trips, ball games, and drinks. [4]
  • Hinge was the 8th most popular search on Google in 2015 for dating apps and websites. [5]
• Members
  • Hinge did a study among its users, and found that 1.6% of them were either married or engaged. Another 2% were found to be in a relationship. [2]
  • In the Hinge app version 3.5, users who reveal they are “married,” “engaged” or “in a relationship” on Facebook will have that information pulled and shared on their Hinge profile. [2]

References

60 Plus Dating

2014

• General Information
  • Hinge is now available in Los Angeles. Currently almost 7,000 singles have downloaded it from this city. [1]
  • Hinge only matches you with a maximum of 15 people a day. [1]
  • Hinge has now expanded to 20 U.S. cities. [3]
  • Hinge made Time Magazine's “Top 10 apps of 2014” list. [4]
  • Before Hinge provided potential matches once a day at noon, now you can now view them at your convenience throughout the day. [4]
  • Hinge is now available in St. Paul and Minneapolis, Omaha, Indianapolis, St. Louis, Miami, Tampa, Orlando, Denver, Seattle, Houston and Austin. [4]
  • Hinge plans to launch in London early in 2015, their first international city. [4]
• Members
  • 90% of users are between the ages of 23 and 36, and 99% are college-educated. Most work in either consulting, banking, law, tech or media. [1]
  • Women comprise 50.2% of Hinge users, which means 49.8% of men are using the app. [1]
  • Hinge userbase (both iOS and Android) is up 300% this year in the nine cities it operates in: DC, Philadelphia, NYC, Boston, San Francisco, Chicago, Atlanta, Dallas, and L.A. [2]
  • Hinge has had 500% growth in users since January. [4]
• Finances
  • In a recent round of funding, Hinge received $4.5 million in venture capital money. This brings the total to $8.6 million in total funding. [2]
  • To earn revenue Hinge is looking into adding premium services for a fee, or potentially licensing their technology. [2]
  • Hinge has raised an additional $12 million in funding. [4]

References

2013

• General Information
  • On February 7th of 2013, Hinge launched their first mobile dating app on iOS. [1]
  • Hinge offers 5 to 7 matches everyday which are made up of friends of friends from Facebook. [2]
  • On Hinge you rate each other with either a heart or an X. The hearts must be mutual for you to be a match and communicate with each other. [2]
  • Hinge is a completely free dating service and has no paid component. [2]
  • Hinge is now available in other parts of the United States east coast, including New York, Philadelphia and Boston. [2]
  • Hinge was the 8th most popular search on Google for dating services. [3]
• Members
  • There are about 110,000 single college graduates in the D.C. area, and about 20,000 are actively using Hinge. [2]
  • The total user base of Hinge is 30,000 and the average age of the users is 27. Hinge has made about 200,000 matches. [2]

References

Plus Size Dating In White Center Washington

2012

Plus Size Dating In White Center Washington State

• General Information
  • Hinge was founded by Justin McLeod in 2012 and original launched as a website. [1]

50 Plus Dating

References

Return to Online Dating Statistics & Facts

Related Reviews (by Owner)

More on Hinge

• Read our Hinge review
• View our Hinge topic and related articles